Advancing in search engine ratings is a complicated and challenging game. Search engines constantly improve their algorithms and conditions for evaluation. And for those on the other side of the table, it often creates more obstacles to overcome when trying to keep up with the requirements in order to maintain or improve rating positions.
By all means, the usability of the website on mobile devices is a must in search engine ratings already for some time. Now also the performance of the website on both desktop and mobile devices has got into the equation and that just keeps adding new requirements for higher evaluation and ranking. That includes various aspects of how functional and design elements appear on the website and how fast they allow for the web site to load altogether.
The way how functionality and design elements are implemented and load on the website, in the end, can make a lot of difference in the search engine ratings. And that adds a lot more weight also to the web designers’ skillset. On the one hand, the design needs to be appealing, clean, and guide the visitor through the website to eventually convert into a customer. At the same time, it needs to be based on technical knowledge and understanding of principles that later on help developers turn the design into a fast loading website.
Web design both literally and indirectly influences many factors evaluated in search engine algorithms – from the content appeal, user experience, visitor behavior, and pageviews to technical performance-related indicators. Therefore it is vital to partner with a professional designer and developer who can provide both visual and technical skills in order to achieve the best performance of the website.